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10 Reasons Why Social Media Marketing Is Important For Your Business

10 Reasons Why Social Media Marketing Is Important For Your Business

Social media marketing can be an extremely important component of a successful business strategy, but many entrepreneurs are still wary of integrating social media into their plans. Don’t be one of those people! There are plenty of benefits that come along with it, making it absolutely worth the time and effort it takes to set up and maintain your presence on multiple platforms. 

Here are 10 reasons why social media marketing is important for your business.

1. Reach Customers Where They Are

The days of businesses relying on traditional advertising to reach their customers are over. If you want your company’s products or services to be noticed, you need to be where your potential customers are: on social media. Americans Spent On Average More Than 1,300 Hours On Social Media Last Year. Facebook led the way, where Americans spent an average of 58 minutes a day on the app – or 325 hours a year per day.

 

If you’re not using multiple channels, including social media, then you aren’t reaching many people at all.

Use one of the following channels to promote your content or products while fostering a positive brand image: 

  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok

Keep in mind that each platform has its own protocols; if you have time and resources, consider diversifying and using a mix of platforms.

2. Don’t Ignore The Competition

You can’t ignore your competition. If you want to take on a big business, you’re going to have to learn as much as possible about them and their tactics before setting out on your own. It’s a good idea to study up on social media marketing by taking cues from companies who are already doing it well. Once you have a strong handle on how they operate, look at what they do well and—more importantly—where they could be doing better. Use that insight to create a plan for making sure your brand is clearly differentiated from theirs in an effortless way. By taking time now to gather intel on your competition, you can ensure that when it comes time for customers to choose sides, yours will always win out.

3. Decide Which Platforms To Use And How To Use Them

No matter what kind of business you’re in, you need to know how each platform works and where it’s most effective. With so many social networks on offer, that can be a tall order. So start by choosing which ones make sense for your company. In our experience, a sound social strategy boils down to the following platforms: Facebook, Instagram, Pinterest, Twitter, LinkedIn and TikTok. The good news is that those are pretty much all you need—and it’s not necessarily about how big a network is or how many users it has. It’s really about analyzing what your audience is using and where they are going when they engage with your brand.

4. Be Consistent

Setting a schedule for posting to social media is one of the best ways to stay consistent and see results. Start small by posting three times per week, then work your way up to five or six posts per day. You might be surprised how much engagement and exposure you’ll get with just a few social media posts each day—and that’s when you’ll know your time on social media is paying off! Most businesses should shoot for around six social media posts per day on Facebook, Twitter, LinkedIn, Instagram and Pinterest. One of our favorite scheduling tools is Metricool – you can plan your social media content, review your data, and manage your online ad campaigns with it.

5. Pay Attention To Analytics

When it comes to social media marketing, pay attention to analytics. You should know how often your customers and leads interact with your brand across different channels, from Facebook and Twitter to LinkedIn and Pinterest. When you’re armed with these stats, you can begin to tailor your content for each network—and better understand what’s working for you. Analytics will also help you determine where your customers are most active so that you can stay ahead of their activity. Moreover, look at growth (both in traffic and revenue) vs. stagnation or decline. If you see a positive trend, awesome! Keep doing what works and double down on those efforts. If not, get creative; try new approaches; tweak your old tactics to maximize returns. And remember: Measure twice…cut once (or however that old woodworking saying goes). Make sure you measure everything before putting all of your efforts into one specific thing; if something isn’t working out or looks like it won’t pan out as expected, then move on.

6. Create Engaging Content

As a business owner, you probably already know how important engaging content is. After all, social media is a great way to make sure your company’s voice and personality come across in an authentic way. Plus, it can be a powerful way to drive conversions by helping customers find exactly what they need on your website or during their shopping process. However, if you want people to take action after seeing your posts (such as sharing them or commenting), you need to create content that’s truly shareable.

7. Test, Test, Test!

The power of social media is undeniable; use it to your advantage by thinking critically about what works, what doesn’t, and why. Test posts and messages in a variety of ways—your audience might respond better to a video than an image, or vice versa. In other words, there isn’t one set way for you to advertise on social media: keep testing and tweaking until you find what works best for your brand! There is no one strategy for advertising on social media.

8. Invest In Professional Help If Needed

There are a million little things to consider and even more tools to learn when it comes to getting your business’s presence established on social media. Because of that, you may find yourself out of your element if you try to tackle every facet by yourself. If that’s the case, don’t be afraid to admit you need help—there are plenty of social media experts willing and able to dole out advice for a fee. A little consulting now can save you from headaches down the road, so take advantage! After all, how much is an epic fail on Facebook really worth?

9. No One Size Fits All

When it comes to social media marketing, there’s no one size fits all approach. Each business is unique and different platforms will work best for each company. While some businesses may find Twitter or Facebook more effective for marketing their brand, others might not be able to benefit from those sites as much. As a business owner, you need to understand what your target audience prefers—and how they can interact with your brand online—in order to make an impact on social media. Whether that means implementing hashtags, posting videos or creating an app, don’t be afraid to try out new things in order to stand out from competitors and take advantage of all social media has to offer!

10. Always Keep Learning

Because social media is such a dynamic marketing tool, it’s important to keep learning about how it can benefit your business. This way, you’ll be able to adjust your strategy as needed and make sure you continue getting results. Try visiting sites like Social Media Examiner for free guides on how to optimize your use of social media for both personal and professional growth. Always keep an eye out for new tools, too—there are many fantastic new services that make it easier than ever to build an engaged audience on social media platforms like Twitter, Facebook, and Instagram. Finally, remember that keeping up with trends in social media isn’t something you can do once and then walk away from—it’s a never-ending process of development and refinement!

Conclusion

Whether you’re trying to promote a new product or keep an existing one in front of your target market, social media is a great way to advertise your brand. These tips should help you get started and more importantly, grow your fan base on social media. If you can manage that, then I don’t think there’s any reason why you shouldn’t be able to make some good marketing gains for your business. So, what are you waiting for? Get out there and start promoting!

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