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5 Ways to Use Content Marketing to Grow Your Business

5 Ways to Use Content Marketing to Grow Your Business

Content marketing has proven to be an effective way to reach new customers and keep existing ones engaged with your brand. So it’s becoming increasingly popular among companies big and small. When you use content marketing as a part of your marketing strategy,  you don’t just get more exposure on social media. You  get more opportunities to interact with your customers in ways that matter to them and increase their chances of becoming loyal fans of your business. Here are five ways you can use content marketing to grow your business.

1) Brand Awareness

The first benefit of content marketing is brand awareness. By creating content that answers your customers’ questions, you’re providing a much-needed service. If you help them find what they’re looking for, people will remember your company and be more likely to buy from you in the future. Plus, they will tell their friends about you too. Don’t forget—people don’t always buy right away. Many brands still have repeat business because they earned trust and brand loyalty through consistent quality over time. Whether or not customers know it, they depend on your brand every day.

Content marketing will build brand loyalty by showing that your business cares about its customers. No matter how well your sales team markets, no one knows your products better than you do. Using content marketing can help showcase why they should choose you. Plus, if someone ever has a question before making a purchase, there’s nothing better than having an answer waiting for them! You could also save money! Having content marketing as part of your strategy, all you need is one salesperson! The one who focuses on building long-term relationships rather than being an expert at convincing people to buy now. Chances are good he’ll make a lot more money in commissions over time since he won’t spend his days hounding clients he already has!

A/B Testing: Content doesn’t just provide value directly; the content itself can also serve as performance metrics!


2) Building Trust with Consumers

Consumers are bombarded with advertisements daily. According to Nielsen, Americans see more than 3,000 brand messages each day. Because consumers are so inundated with marketing messages, they’ve become skeptical and distrustful of marketers and their claims. That’s why innovative businesses invest in content marketing. It’s an excellent way to build trust with your customers and establish yourself as a credible thought leader in your industry.

A strong content marketing campaign will help you attract new customers and keep existing ones coming back for more! By creating helpful content that serves your target audience, you can earn their trust over time and turn them into loyal customers. Building trust is key to growing any business, and content marketing is one strategy that can get you there.

3) Getting Traffic to Your Website

There are a lot of ways to get people’s attention online. We’re used to talking about links, social media, and SEO (search engine optimization). But some tactics don’t get discussed as much. One that comes up is content marketing. Although you may hear about it quite a bit, there are probably quite a few things you don’t know about content marketing. So here are some things you might not know about content marketing… or at least not realize how important it can be for your business. So here goes.

30-60 Days: Over time, plan to do at least one piece of new content each month and then rotate them out to keep things fresh. That way, you have plenty to share when clients or customers ask you what they should read next… or if someone asks you who can do great content like yours!

If 30-60 days feels too long, aim for every 45-90 days instead. Make sure your output will still be regular enough that you never go more than three months without something new coming out in public spaces like blogs and articles. You might also want to check out my post on how infographics fit into all of this.

4) Lead Generation

When you’re a business of any size, you need customers. The question is, how do you get them? Many companies look toward digital marketing as a solution—specifically content marketing.

Content marketing for business has grown significantly in recent years, and now it’s an essential component of most SEO strategies. Content marketing helps with SEO, and your lead generation efforts, which can quickly become one of your best sources of new customers.

Here are five ways to use content marketing for growing your business: 

  1. write articles
  2. publish news
  3. share information
  4. sell products
  5. educate others.

While these types of content won’t always contribute directly to your bottom line, they will all improve awareness about your company, increasing leads both today and tomorrow. An effective content strategy keeps you ahead of competitors and shows potential customers that you’re serious about doing business. And remember: content that provides value tends to find its way into more conversations on a more diverse group of platforms than those who push salesy advertisements at every opportunity.

Don’t take my word for it—listen to Steve Jobs: People don’t know what they want until you show it to them. Although Apple launched its App Store back in 2008, many big players didn’t see its true potential until 2012 or later…if at all.

5) Customer Retention

Getting customers is easy; keeping them is not. When you have a great product or service, you can use content marketing to remind your customers why they love your business. It’s about creating a bond with those who’ve already committed their hard-earned cash to you, and it does wonders for customer retention rates.

First, build an email list from your company website: Offer something (like an ebook) in exchange for an email address. Then make sure that you keep in touch with these people now and again—whether it’s via a newsletter or social media engagement, they’re more likely to buy products from brands they’re familiar with. Plus, if there are any issues with your product or service, take advantage of channels like Facebook to communicate directly with your customers. Listening helps you develop better products and services in the future, too!

Have regular content on all of your channels. Having material published regularly on all of your owned channels—from the website and social media profiles to ebooks—can help improve brand awareness and establish yourself as an authority on whatever subject matter it touches upon.

Finally, make things shareable: After all that work getting people into a buying mindset, don’t let them leave without taking action! Create branded assets such as infographics that will allow you to drive traffic back toward calls-to-action at relevant points across different channels through outbound marketing efforts.


Content marketing can be a powerful tool for growing your business. It not only allows you to engage with customers, but it also allows them to get more information about your company and product than they would otherwise know through traditional methods such as ads or TV commercials. Using content marketing in conjunction with other digital strategies like SEO or email campaigns, you may see an increase in online sales while also building customer loyalty over time. If you’re looking for help implementing a content marketing strategy that will work best for your business goals, contact us today! We have experts ready and waiting to develop a plan tailored directly to your needs from start to finish.

Contact us today at hello@engagelikebylike.com.

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