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Top 6 Reasons Why You Should Advertise Your Business

TOP 6 REASONS WHY YOU SHOULD ADVERTISE YOUR BUSINESS

Should you advertise your business online? The short answer is YES! 

Advertising is an essential link between your business and your target audience. From potential to existing customers, advertising is vital during all steps of the sales process. It could help people discover the products and services you offer, make purchasing decisions, and even become your company’s brand ambassadors. 

Your customers are online. They spend hours daily watching videos, reading news, browsing the web looking for products and services.

Here are the top six reasons why you should advertise your business online: 

1. Advertising increases brand awareness 

 You get exposure in front of people who have never heard of your business, didn’t even know this type of company existed, didn’t think they need your product or service, and all of a sudden they are interested in it and may even buy from you!

2. Advertising attracts new customers

 Every business owner wants to grow their business. Therefore attracting new customers is a must. Ads allow companies to get in front of a particular audience and target them by specific characteristics like age, gender, location, and interest. Or create a lookalike audience and reach a new audience similar to the top spenders. All this in a matter of clicks. 

3. Advertising increases sales

 People purchase online daily. Not every consumer will need your product today, but there will always be a new consumer ready to buy every day. Depending on how familiar the customers are with your brand, they may read more about your product or service before moving forward, buy from you right away, or staying up to date with your offerings. If you invest in advertising, you will undoubtedly see an increase in sales.

4. Advertising promotes repeat business and keeps your customer up to date

You want your customers to know about all the new products and services you offer, your current promotions, sales, or events. Advertising reassures them they have made the right choice and gives them more reasons why they should continue to select you in the future vs. your competitors.

5. Advertising generates brand loyalty

Advertising allows companies to create a long-lasting relationship with their customers. It creates a sense of trust, personal connection, and commitment, ensuring that they remain brand ambassadors of your business. By using images, words, and videos that target your desired demographic, advertising encourages them to stay devoted to your business.

6. Advertising increases traffic – online and in person.

 People are more likely to visit a business after seeing an ad. More visitors leads to more sales. People are also more likely to visit your website if you can attract their attention with your ad. Once they are on your website, you must provide the information they need and ensure they will take the action you want them to take.

How do you know you are ready to advertise your business?

You are ready when:

  • You have a great product
  • You know who your customers are
  • You know how to position your business vs. your competitors
  • You set aside a budget to advertise

No budget, no problem. Try one or more of these marketing tips:

 
  1. Create valuable content to share with your audience.
  2. Post often on your social media channels.
  3. Celebrate your success online.
  4. Thank your customers.
  5. Ask for reviews and share them online.
  6. Go Live!
  7. Create a short video tutorial.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

~ Leo Burnett

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