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What is Branding and Why It’s Important for Your Business?

Branding definition – “marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.” In reality, it’s much more. It’s that intangible feeling your customers have when they interact with your brand—the experience. The purpose of branding is to establish relationships with your customers. 

Branding helps people recognize your products and services.

A brand is more than just a company name, a logo, or a slogan – it is everything that defines your business and helps to set you apart from your competition. In essence, your brand is the way your customers perceive you. It creates a memorable impression and allows your customers to know what to expect from your company. Branding can be mastered through:

  • visual brand identity
  • product
  • packaging design
  • on-site experience
  • sales and customer service
  • price range
  • advertising
  • communications
  • sponsoring 
A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.“ – Amir Kassaei

Branding makes your product unique.

It is the reason your customers purchase from you vs. your competitors. It goes back to the promises you have made to them and the experience you offer. They’ve chosen you because they can relate to your marketing strategy or are loyal to your brand. 

Branding also builds an emotional connection.

It starts by establishing a good reputation, familiarizing your audience with your products, and ultimately finding meaningful ways to make an impact.

The importance of branding is tangible for every successful business.

Products are never just products. 

Bentley is more than a car. Hagg and Daz are more than ice cream.

We buy products or services with experience in mind, and that’s how we create your branding.

It makes your products easy-to-choose

Branding gives customers the reasons why to choose your products. It would help if you had a clear brand promise. Once established, your company needs to deliver the commitment to get loyal customers. It’s vital to set clear expectations of what they will get when they engage with the brand. 

If your branding is consistent and memorable, people feel more comfortable while making purchasing decisions.

Your brand motivates and directs your staff.

A clear brand strategy is essential as it provides the rules and lucidity your staff needs to succeed.

It sets the rules on how to act, what to say, and how to meet and exceed the organization’s goals and deliver customer satisfaction.

It kindles referrals

People love to tell their family and friends about the brands they love. We all have our favorites that resonate with our personalities, needs, and values.

A strong brand website strategy is critical to generating referrals or viral traffic. 

Here at Engage Like By Like, we love branding. We promise you to:

  •  treat your brand as a person
  • create a brand strategy that will transform your business into a brand 
  • define your target audience, brand guidelines, and visual brand identity
  •  create your visual assets to be attractive, reflect your brand voice and be suitable across all marketing channels
  • prioritize consistency and put your branding to work while maintaining a professional voice in all marketing and advertising 
  • evaluate and improve the branding process based on the business results, including sales volume and customer retention rate

Let’s do this. Ready, Set, Brand!

T: 239.249.2043

E: hello@engagelikebylike.com

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