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Social Media Advertising Benefits, Tips and Tricks

Nowadays, almost every business looks to use social media marketing to boost their online presence and connect with more potential customers. But if you’re just getting started, using social media advertising may seem like a daunting task, so it’s helpful to have some tips and tricks under your belt before you begin your marketing strategy. Here are some key benefits of social media advertising, along with some helpful tips on how to get started with your campaign on Facebook, Twitter and other networks.

Stopping advertising to save money is like stopping your watch to save time.

~ Henry Ford

Social Media Advertising Benefits

Building a community on social media is an excellent way to let your customers know that you are there for them. The benefits of using social media advertising to build community are that it allows your customers to learn more about you on their own time. It also builds credibility for both you and your business. Credibility is an important part of making money online because if people think they can’t trust you or don’t like what they see, they won’t buy from you. Social media is an excellent tool for building credibility because it allows users to become familiar with your brand even before they make a purchase.

More people now spend time on social media than anywhere else online. Given that social media advertising represents an effective way to reach potential customers at no cost (provided you find your target audience), you should consider how it can impact your marketing efforts. According to CMI’s recent Social Selling study, 72% of buyers now prefer to follow brands via social media. Because most business-to-consumer (B2C) companies rely on social platforms to promote their brands (72%), reach new customers (68%), and gather feedback (65%), one thing is clear: whether you’re running a B2B or B2C company, optimizing your presence across major social networks is essential for marketing success. Read on to learn about social media advertising benefits for all types of companies, including tips on when—and when not—to adopt social selling strategies.

According to Social Pro Daily’s recent survey on B2B social selling trends, roughly two-thirds of B2B companies increase their social media ad spend. Of these companies, 27% will increase spending by 20% or more in 2016. While some businesses only advertise to promote special offers or seasonal products (36%), most—63%—intend to use it for lead generation. And of course, there are many different ways to reach your target audience on social media. Social ads are the easiest way to begin advertising your business on social platforms because they can be both targeted and affordable when you’re just starting. In addition, social ads typically only cost pennies per click compared with other ad types like sponsored posts or video ads.

 

Social Media Advertising Tips

While online social media is a great way to connect with your customers and fans, it can also be a powerful marketing tool. You can use it to communicate with them, or you can target specific individuals through advertising. When it comes to any advertising (social media included), there are many benefits; but if you don’t make an effort to inform yourself about how social media works and doesn’t work as an advertising platform, you could waste valuable time money. Here are some essential tips for getting started with social media advertising:

● Don’t buy likes: Social networks like Facebook allow businesses to pay for sponsored posts that appear in users’ feeds; they even offer guarantees. But unless you want your brand associated with spammy tactics, it makes sense not to bother—buying likes will do nothing but hurt your reputation long-term. Paying for clicks won’t get you anywhere either; by now, most social networks have figured out ways to detect these schemes and filter them out anyway. Instead of wasting money on fake engagement, focus on building a real following. It’s much easier to convert fans into customers than strangers into fans! 

● Learn what works: We all know social media doesn’t always work as well as we’d like it to (sales numbers don’t lie). That being said, some things can be done about it—so start experimenting! You should see results pretty quickly if you’re doing something right. For example, you might notice more shares when posting at certain times of day or week or using specific language or images. Keep track of your efforts in a spreadsheet; it’ll help you see where your strengths and weaknesses are so you know how to proceed. 

● Don’t skimp on design: A/B testing is an essential element of online marketing success, but you need good templates for your tests to be valid. If you use templates with improper designs or low-quality code, they may skew your results without making them more explicit; keep that in mind before deciding which one looks better! Choosing elements that grab attention is also important; don’t settle for anything less than fantastic graphics and powerful colors. 

● Be patient: Like any new endeavor, social media advertising takes time to learn how it works best for you. If you’re just getting started with social networking as a way to attract customers, understand that success won’t happen overnight. To avoid disappointment or an eventual burnout from lack of progress, start small—experiment with a few campaigns or campaigns at different times of the day. Then, you can continually expand your efforts later on if they prove successful! 

● Keep track of results: Keeping track of your social media advertising efforts is essential so you can tell which strategies are working and which ones aren’t. If you’re not seeing sales boosts or getting feedback from people who interacted with your content, try doing things differently—and if that doesn’t work, change it up again! You may need to run multiple campaigns simultaneously or switch things up constantly to keep engagement high; however, don’t let yourself get discouraged by failures! Just keep experimenting until you find something that works. 

● Don’t overdo it: One of the main pitfalls associated with social media advertising is marketers taking things too far—especially when it comes to annoying users with intrusive ads.

Social Media Advertising Strategy

Social media advertising is a great way to reach new potential customers. And while it may seem like an easy feat to use social media platforms like Facebook or Twitter to promote your brand or product, you must create a strategy to get good results. Here are some tips and tricks for advertising on social media:

  1. Post regularly: People will forget about your brand or product if you don’t post frequently enough. This can be dangerous because people might not remember who you are when they need something from you. Social networks such as Facebook even show how many days it has been since someone has posted—if you aren’t posting often enough for them to see updates constantly, they might unfollow your page. To avoid being forgotten, strive to post at least once per day. It doesn’t have to be a long message; just a quick status update letting people know what’s going on with your business will do.
  2. Use hashtags: Hashtags allow users to search within their social network so they can find other people talking about similar topics. When you hashtag a word or phrase related to your business, anyone searching through your hashtags will find it and potentially read your messages. The more specific and relevant hashtags you use, the more likely you will come up first in these searches.
  3.  Ask questions: One of the best ways to interact with customers through social media is by asking questions that encourage engagement rather than simply posting advertisements. Even if they don’t buy anything, knowing that people care enough about their comments and opinions helps build trust between customers and the company. Make sure to follow through with any promises you make throughout your social networking outreach efforts. 
  4.  Brand everything: Unless otherwise specified, every tweet, picture, or video should represent your brand. You can accomplish branding using various methods, including text overlays, branded backgrounds, and professional photo manipulation software. 
  5. Stay active on all channels: Maintaining control over multiple social media channels isn’t always fun, but it’s necessary if you want to keep everyone engaged effectively. So make sure you devote time each day to social networking no matter which channel you are using—even minor interactions count!

Social media advertising can have a substantial impact on businesses, both big and small. For SMBs trying to drum up awareness, it’s a unique tool because of its low cost. This post has outlined a few of the benefits of using social media ads to promote your business, from increased engagement with potential customers to brand recognition that stays with them long after their ad experience. So, are you ready to try social media advertising for your business? Our platform makes it easy—and fun! We can help you get started today; send us an email at hello@engagelikebylike.com or give us a call at 239-249-2043.

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