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The Best Content Ideas to Boost Your Social Media Marketing

Boost Your Social Media Marketing with these Amazing Content Ideas

Social media marketing can feel overwhelming to even the most seasoned of marketers. Between the ever-changing algorithms, the time it takes to build an audience and figuring out what content works best, you may find yourself asking: Is all this work worth it? However, while it may not seem like it at first, social media marketing can be highly effective if you put in the right amount of effort and know-how to use the correct type of content to keep your audience engaged.

When creating content, be the best answer on the internet.

Top 10 Social Media Content Ideas

Social media marketing isn’t only about posting advertisements, though. You can use your social media accounts for more than that! The following ten content ideas for social media marketing will help you get started. 

  1.  How To’s and Short Educational Posts: A short how-to post is a great way to educate customers in the way they want. (For example, how-to post on using specific product features).
  2. Funny Posts: Use your humor! Studies show that people are drawn to those who make them laugh, so why not use it?
  3. Polls: If you have an engaged audience of customers, you can use polls and surveys as a content idea. A recent study found that 43% of adults surveyed said their opinions were somewhat or very important. 
  4. Behind-the-Scenes Content: This content type allows you to share what happens behind closed doors with pictures or videos.
  5. Free Stuff: Don’t be afraid to give stuff away! People love free things and will engage with your content to win.
  6. Share Content From Other Pages: Reposting other company’s content is always a good content strategy because it exposes more users to your brand. It also helps establish you as an authority in your industry by promoting others rather than just yourself.
  7. Testimonials: People are already connecting with others sharing content about similar topics and products or services. 
  8. UGC – User Generated Content is one of the most valuable content to share. UGC is an organic and effective marketing tool that can go a long way for brands — that is if they know how to use it. 
  9. Contests & Surveys: Holding contests and surveys are content ideas that help generate relevant discussions around a topic relevant to your business or industry. 
  10. Exit Offers & Discounts: Some call exit offers lead magnets because they use incentives such as discounts and promotions to encourage visitors to leave information required by businesses. These include email addresses, names, etc. Just don’t offer something you cannot fulfill–your credibility will suffer if visitors feel tricked or lied to once they arrive at your site hoping for discounts or offers only for these deals not to materialize.

Turn negative situations into positive content

In business, things can often go wrong. Let’s say a customer is complaining on Twitter or you get a bad review on Facebook. You could ignore it and hope they go away, but that rarely works—and if you don’t respond in some way, it’s likely to be made worse by other dissatisfied customers (or even new potential customers) who see that you aren’t responding at all. Instead of ignoring negative situations, look for ways to turn them into something positive with your audience. A complaint can lead to a further conversation that demonstrates how seriously you take customer service issues.

Talk about the benefits of using products

Content marketing is a method of marketing used to attract new customers through content distributed across channels, such as social media and email. Content can include blogs, white papers, ebooks, or guides. The word content refers to pieces of information that are relevant and helpful for your target audience; in other words, it’s content your audience wants. Creating quality content will draw people precisely what you want when you market on social media platforms like Facebook and Twitter. When creating content for social media, think about why someone would want to share it with their friends or followers: Does it answer questions? Is it entertaining? Was there something unique about how you presented your ideas? If so, try sharing your piece of content on social media.

Create lists for any situation

  • Lists aren’t just for grocery stores. Content ideas for social media marketing can be broken down into lists, like:
  • Top five tips or steps to take a picture
  • Three of your best images from last week
  • Five things you learned while editing those photos.

Keep in mind that people are scrolling through quickly on mobile devices and won’t want long lists – try to keep it under ten steps or tips. The more graphics you include with your lists, pictures included, the more likely people will read your post and share it. Once you have a list created, make sure it stays consistent by adding new content as needed so that your audience is always up-to-date on what’s relevant in your industry.

Live-Tweet interesting events

If you’re not already doing so, live-tweeting events is a great way to generate content ideas. There are few things that people on social media like more than a behind-the-scenes peek at an event—whether it’s a play, concert, or TED talk. You can easily tweet photos and tidbits that your followers will enjoy—and when they see how interesting your life is, they’ll be more likely to follow you on social media and tell their friends about your business. No matter where you go, there will always be something interesting going on—it just takes some digging around (or reading Twitter feeds!) to find it.

Use Instagram's new Story feature

Instagram launched a new feature called Stories in August 2016, which gives brands another way to engage with followers on social media. With Stories, brands can share snippets of their day-to-day activities with users who then have 24 hours to watch and like a story before it disappears from view. It’s an excellent way for smaller businesses without huge followings (local bakeries and clothing boutiques) to spread their brand message by sharing stories directly in Instagram feeds. Story success will depend mainly on how your target market consumes content— if they primarily use Snapchat or Facebook instead of Instagram, consider making content for those platforms instead. It’s not as easy as a simple swipe up to broadcast your own Story anymore; advertisers must work within an algorithm that shows certain content Stories to specific audiences. Learn more about how it works so you can pick and choose when Stories is best suited for your business needs. First off, Brands must be using both video and photos to publish content through Stories. You also must add both texts along with some CTA/link within each Story post; otherwise, you will get zero results from it.

Share selfies or photos of influencers in your niche

Whether you’re looking for fashion, travel, business, or any other niche, search for and follow influencers on social media who are doing what you’re trying to accomplish. Then, repost their photos and tag them on your own—you’ll instantly be perceived as a leader in your field; plus, it’s an easy way to keep tabs on what trends are trending right now. And don’t worry about being intrusive—most of these folks are happy that you want to re-share their content; they may not realize it because there’s so much noise on social media!

Hold giveaways on Facebook

One of the easiest ways to boost your social media marketing is running Facebook contests and giveaways. It’s a classic for a reason. Giveaways are great because they get people talking and sharing about your brand, which drives traffic back to your website and gets potential customers interested in learning more about you. To run a successful giveaway on Facebook, however, you need at least 500 participants before you launch—and it takes some time for momentum to build. So plan accordingly! Be sure that you’re following all of Facebook’s rules and regulations when planning any contest or giveaway on its platform.

Co-create content with other influencers

Co-creation is a concept that’s been around for some time, but it’s only become more common over recent years. It means you reach out to other influencers and work with them on creating content together. You can make great content by yourself, of course, but having multiple voices and points of view can be helpful as well—and it helps further solidify your position as an authority in your industry. To find influencers, check out niche-specific platforms such as Klear or find relevant people on Twitter using tools like Followerwonk or ManageFlitter. Then, once you’ve found a good match, reach out and let them know what type of content you’re looking for and see if they’d be willing to co-create something with you.

Interview experts in your niche (not you!)

If you want to make sure you’re regularly producing compelling, shareable content, don’t be afraid to ask for help. One way is to interview experts in your niche and showcase their expertise. Not only does featuring other experts’ work boost social media engagement with your audience, but it can also give you new ideas for future content topics. You could also ask your fans what kind of content they want from you next—as long as it isn’t spammy! Engaging with customers and providing value will keep them coming back. A content calendar helps make social media marketing easier by keeping track of upcoming posts, so be sure to find one that works for you.

Reverse engineer competitor posts

The best way to develop your social media content ideas is by looking at what’s already working for your competitors. Reverse engineer content that you and your competitors share, then look for opportunities to modify it slightly so that it’s unique but still appealing. Once you have a few good ideas, mix them and put them through your filter. Take away anything that seems overly promotional or pushy, and make sure there’s plenty of personality in each post. If you can get people hooked on liking, commenting, or following based on your posts, then they’ll keep coming back for more—and so will their friends!


These are just a few of many possible topic ideas you can come up with; however, feel free to experiment and create content that works best for your brand. From your unique perspective and experience, you can develop more topic ideas. These were easy because they were based on descriptive words that require little to no effort on your part. Write them down now, so you have something to work from later when you’re ready to start writing posts. Keep in mind that these topics won’t be as comprehensive as they would if you were writing a book or longer ebook, but they can serve as an adequate foundation for further exploration later. They should also help give you some insight into potential title ideas. They are categorized to help make it easier for you to see what kinds of blogs might fit your area of expertise better than others. As with any business endeavor, it’s essential to invest time into understanding who your target audience is and what they want to know about. Using tools like Google Analytics will help give you insight into where your traffic is coming from over time, giving you information about what people do and don’t read regularly (as opposed to guessing based on search volumes). When looking at trends, remember that significant events such as holidays will skew results; analyzing data spread over several months gives more explicit indications of how things might change over time.

As always, if you need help with your social media marketing we’re here to help. Send us an email at hello@engagelikebylike.com and let’s get started!

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